After seeing Microsoft's new ads with Jerry Seinfeld and Bill Gates , the first thing that came to my mind was, Boring!!. They did a horrible job at these ads, they don't make any sense, and I don't know what they are selling, software? , computers?.
They took a good actor and a good CEO and put them together in lifeless and boring scenarios. Microsoft did a good job with the "I'm A PC" ads, they should have stuck with that.
Here is a video of the first Seinfeld Gates ads launched earlier in September, it seems they are selling shoes.